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get it nowa/b testing and optimization are key ways in which media and publishing companies are growing their audiences and revenue online. read case studies and best practices of how media companies are using optimization to drive more clicks, get more views, and increase ad viewability.
newsrooms set themselves up for success when they find ways to uncover—and take action on—specific metrics that can help them increase site engagement and, in turn, drive revenue. but what are some ways to do that?
learn which content experiences drive results for digital publishers and five ideas to increase reader engagement.
do these hundreds of lines of externally loaded javascript code impact how fast a page loads? by how much? and what impact does this have on user engagement and retention?
this is what my colleagues and i set out to understand.
you wouldn’t buy a tv commercial on a channel with no viewers, or a billboard facing a road with no passersby, would you? by the same logic, chances are that you probably wouldn’t spend money on a digital ad that would never be seen. while common sense might suggest that this is true, according to google, only 50% of display ads on publishers’ sites are actually considered “viewable”. here are four tips to help publishers optimize for viewability.
blick, the leading online and print tabloid in switzerland, has boldly ventured into unchartered territory for most in the media industry: editorial a/b testing. by experimenting with headlines and teaser images, blick’s editorial team is able to better understand what readers are most interested in, in real time.
discovery communications is a global mass media and entertainment company with an astonishing portfolio of television networks, including the discovery channel, animal planet, tlc, the oprah winfrey network, and science channel. it has 2.9 billion global subscribers, a reach that totals 2 in 5 people on the planet.
the product team at discovery communications is driven by testing; they’re constantly iterating on their user experience to improve both content engagement and their display ad metrics.
publishing websites engage audiences with content aimed to keep users on the site longer, encourage users to read more pages, and turn users into loyal subscribers. to improve these sites, companies need to a/b test ways to enhance user interaction with the content. by optimizing, they’re able to maximize the influence of each article, photo, video, and more […]
about two years ago we started intensifying our a/b testing program here at the next web, one of the world’s largest online publications for news about internet technology, business, and culture. we’ve found a/b testing to be a very powerful way to increase reader engagement — our primary website goal.
in this blog post i’d like to dive into some aspects of the testing program at the next web to provide you with some ideas to incorporate into your own testing program.
you only have one chance to make a first impression. this saying could not be more true when it comes to mobile apps. the first time someone launches an app is often the first interaction that he or she has with the brand and with the company. this is especially true for mobile-first companies that before the app, had no online presence.
a great example is flipboard. let’s take a look at how flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.
winning against the competition is top of mind for sports news publisher, bleacher report. one of the tricks they have up their sleeves, their neymar if you will, is website optimization.
they have increased social conversions by 764% since using optimizely. watch the video to see how.
website optimization is a huge part of what has made upworthy so successful. from day one, co-founder peter koechley has focused on a/b testing to increase social shares and engagement around the site’s viral video content– testing headlines, content, and other modules to see what performs best. one recent test yielded surprising results (and a huge win).
